"The campaign is primarily aimed at Israelis between the ages of 16 and 35, but will also approach those outside this age group.
"Our first goal is to find the youngest person in the country who knows how to say 'please' and ' thank you [my 3 year old does this... ed.],'" quipped Kaplan, adding that the campaign would start with the basics, such as showing courtesy on the roads and not blowing cigarette smoke into other people's faces.
"Integrity and consideration have nothing to do with the religious or secular split or with the political divide," said Kaplan. "It is about one human being [showing consideration] to another, regardless of individual views."
Hmmm.... and my PARENTS taught me manners.